Licensing Deals for Financial Institutions

Enhance your Marketing with Informa’s Licensed Data

If you have the best rates, prove it! Don’t just tell your customers you are the best in your market, show them with undeniable data. Your marketing message is more powerful when you use Informa Research Services as your objective third party.

As the premier provider of competitive product pricing intelligence to over 3,000 financial institutions nationwide, Informa Research Services can provide you with accurate comparison data to enhance your advertising claims.

Compare your rates and fees to your competition or use a geographic average. Incorporating objective national or regional averages into your advertising creates an independent voice that assures your customers that they are making educated financial decisions. With either approach, you have Informa’s well-earned reputation for accuracy standing behind your advertising claims.

With our expansive and detailed database, we have the flexibility to create a unique comparative environment specific to your needs. Click below to view examples of how other institutions use our licensed data on their websites.

We can also customize your comparison to enhance other marketing alliances you may develop. Click below to see how Edmunds uses our data to co-promote auto financing.

We collect product information from over 10,000 financial institutions nationwide on hundreds of financial products. More than 6,500 financial institutions utilize our data to set their pricing. Whichever financial product you are advertising, we have the data to create an accurate and powerful market comparison.

Media Partnerships for Newspapers/Magazines Print or The Web!

Valuable Banking Information Your Readers Need!

Informa’s licensed editorial content provides vital consumer financial information. You can use this information in an "apples to apples" comparison of the local and national banks' accounts, services, and products. Your readers/visitors will be informed and empowered to compare the financial products available in their marketplace. Click below to view examples of how other newspapers use our licensed data in print.

We conduct daily surveys of deposit, consumer loan, credit cards, mortgage loan and indirect auto loan rates. Our experienced researchers and the thoroughness of our surveys allow us to offer the most accurate and comprehensive data available. Both computerized and manual checks and balances are utilized to detect and correct any errors or omissions. Our industry knowledge and attention to detail give our clients immediate and accurate access to market changes.

Our flexible and experienced staff enables us to offer designed research to meet any need. At Informa Research Services, accuracy and service are just the beginning. We carefully customize our relationship with every client based upon his or her specific needs.

Media Partnerships for Websites/Financial Portals

Up-to-date banking information that keeps your visitors coming back.

Informa’s content provides vital consumer financial information. Consumers shopping for financial products can use our information to conduct an “apples to apples“ comparison of the local and national banks’ accounts, services, and products. Your visitors will be informed and empowered to compare the financial products available in their marketplace.

Generate New Revenue

Rate table web pages are great sources of ad revenue! Our partners find that mortgage brokers and other financial institutions are eager to reach the visitors using rate tables. Informa has a dedicated sales team that works to bring these advertisers to your site.

At Informa Research Services, superior service and accurate data are just the beginning. Our flexible and experienced staff can provide assistance with development and implementation planning. We carefully customize our relationship with every client based upon his or her specific needs.

Click below to see how some of our partner websites use Informa's rate tables:

Business Models

At Informa, we will design a business model that meets your needs. Our business model can be structured many ways. Listed below are our two most popular soultions, however, we are flexible enough to consider other models.

1. Revenue Share - Informa provides a straight feed of selected product data in a mutually agreed upon format. Either partner can sell hyperlinks for the rate tables and the revenue is divided between Informa and you. You also have the revenue opportunity to sell the graphic advertisements that surround the rate tables.
2. Straight Licensing - Informa provides a straight feed of selected product data in a mutually agreed upon format. You pay Informa an agreed upon annual licensing fee. Informa retains no ability to sell hyperlinks within the rate tables. You control all advertising in and around the rate tables.