2011 Relationship Deepening Study – How banks structure, price, and sell relationship products.

Are you profiling your customers correctly? How much is a lost opportunity costing you? You need to quantify what a typical customer can bring to your institution.

Informa Research Services, Inc., introduces our 2011 Relationship Deepening Study. This all new in-depth study will capture the details of how the top 20 banks and top 5 credit unions in the nation structure, price, and sell their retail relationship products.

The 2011 Relationship Deepening Study will give you unique insight on how your competition is positioning their relationship products and how effective they are in trying to capture the customer or member’s entire financial relationship. It will also include details of account fees and features, as well as a summary report that details each institution’s sales strategy as it relates to building the overall customer relationship.

Wouldn't you like your competition's details on:

• Fees and features
• Free services
• Discounts on loans
• Preferred deposit rates
• Preferred services
• Competitor mystery shops
• Identifying needs
• Using package accounts to cross-sell
• Asking for business
• Strategies for building relationships

Click here to view a list of institutions that will appear on this study.
Click here to view a sample of this study.

With this accurate information you can evaluate your current relationship programs and make the informed decisions necessary to compete effectively.

Order this valuable research study today at the low price of only:

• $995

Order the 2011 Relationship Deepening Study:

• Click here and complete our Online Order Form
• Contact Chad Watkins at 800-848-0218 Ext. 48407 or by e-mail at cwatkins@informars.com.

NOTE: You must have Adobe Reader to view the sample. Click here to download it for free.